As bikini season emerges, so do waxing clients who only seem to have a preference for these services when people can see their legs. However, many of these occasional visitors may change their tune when they learn the numerous benefits of maintaining a routine waxing schedule. Today, we’re discussing the perks of a regular waxing program and how your clients can benefit from this routine.
Benefits of regular waxing
While many benefits come along with waxing, most of these are cumulative. Here are the many ways a standing appointment can improve your clients’ lives:
Long-lasting results
Compared to shaving, waxing offers a much longer window for smooth, hair-free skin. After all, shaving cuts hairs at the skin’s surface, so strands may re-emerge within hours. Since waxing removes hairs at the root, each shaft must completely regenerate, which takes time.
At first, clients may experience regrowth right away because wax can’t remove hairs beneath the skin. But once they begin waxing consistently, their hair growth cycles will begin to sync. This means new shafts will come in all at once rather than slowly over time.
Regrowth will be thinner and finer
Contrary to popular myths, waxing does not cause hair to grow back thicker. In fact, it’s quite the opposite! New shafts are essentially light, silky baby hairs. Additionally, some follicles will be destroyed by the waxing process and may stop functioning entirely.
Prevents ingrown hairs
All those thin, fine hairs that grow back after waxing are much less likely to become ingrown. The reason for this is two-fold. First, these freshly formed strands are naturally tapered to glide out of the follicle with ease. Coarse hairs that were sliced with a razor are much more prone to becoming trapped under the skin. Secondly, frequent exfoliation from regular waxes will remove dead skin cells that would otherwise clog pores and follicles.
How to make an ideal waxing routine
To encourage a regular waxing routine, you might consider creating a template to take the guesswork out of scheduling. Here’s a guide to help you get started:
Schedule appointments based on waxing areas
Depending on the treatment area, your clients may need to visit every two to six weeks. For example, maintaining a smooth upper lip will require more frequent waxing than a hair-free bikini line. After all, each area of the body, from the legs and bikini zone to the face, has different growth rates. Consider offering discounted rates for clients who join your membership program and schedule regular appointments based on your established timetable.
Give enough time for proper regrowth
Although many of us can have a “More = Better” mentality, that’s not necessarily the case with waxing. After all, your service won’t be effective if the wax can’t properly grasp—and remove—unwanted hair. Be sure to leave enough of a window in your protocol for clients to regrow their strands between sessions.
Encourage waxing pre- and post-care regularly
Teaching your clients how to prepare their skin for waxing and care for it afterward will also promote repeat visits. Remember, no one wants to deal with avoidable side effects. Encourage your guests to invest in a mild cleanser, gentle exfoliator, and hydrating moisturizer to make the most of their appointments and avoid discomfort.
You might consider creating a thorough aftercare guide and giving each wax client a printed copy after their appointment. This document should include tips for fighting irritation at home, such as applying aloe vera or a cool compress post-wax.
How to care for skin between waxing sessions
To get the best results from waxing, your clients should properly maintain their skin between appointments. Here are a few tips to keep in mind:
Opt for mild cleansers
Hair removal can cause mild skin irritation, so it’s important to be gentle with tender skin. A mild, fragrance-free cleanser can help clients avoid infection and other complications without increasing inflammation. Encourage your clientele to opt for cleansers and body washes that won’t dehydrate their skin.
Exfoliate dead skin
Gentle exfoliation is essential between appointments to avoid ingrown hairs. Clients should add this to their skincare routine beginning a few days after treatment and continue regularly sloughing off dead skin until their next session. You can recommend high-quality brands that won’t be too harsh on newly waxed skin.
Keep skin moisturized
Well-hydrated skin starts from the inside out, so it’s important to encourage proper hydration. However, drinking plenty of water isn’t enough for most people to keep their skin moisturized. Encourage your clients to take a dual approach to hydration by drinking plenty of water and applying a thick, hydrating moisturizer to the treatment area twice a day.
Get tips from the pros at Enso Wax!
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