and so it begins...

Our Mission

We seek to empower Estheticians with innovative, first of its kind products designed by Estheticians. We are committed to delivering high quality solutions that solve problems and aim to create an environment where Estheticians feel confident in their treatment room. We seek to elevate the standards of Esthetics, one innovation at a time.

from a dream to reality.

Enso is the culmination of countless years, days, and hours – plus a whole lot of heart.

We invite you to learn more about how we got here––and where we plan on going.

Meet our founder.

Kirsten Goetzelman

Enso was born out of the need to have a better experience in the treatment room using the most cutting edge technology. 

In 2020, Kirsten Goetzelman, a 10 year Esthetician, started “The Waxing Podcast” to connect with likeminded beauty enthusiasts. Through many conversations with other Estheticians, they all had one thing in common – the industry was rapidly growing, but the tools remained the same.

These conversations led Kirsten to set out on a mission to develop an innovative, first of its kind Wax Warmer. 

Enso
en-SO
In Japanese, a circle to express a moment when the mind is free to let the body create.
Enso
en-SO
In Japanese, a circle to express a moment when the mind is free to let the body create.
Enso
en-SO
In Japanese, a circle to express a moment when the mind is free to let the body create.
Aesthetic.
Innovation.
Revolution.
Aesthetic.
Innovation.
Revolution.
Aesthetic.
Innovation.
Revolution.

The Story of Enso

We've come a long way––but our story is just getting started. Scroll through to see how Enso and the Enso Duo came to be.

A new esthetician

Kirsten goes through medical licensing to earn her esthetics + electrolysis license.

The Waxing Podcast + Guide

Kirsten launches The Waxing Podcast, which becomes the #1 waxing industry podcast featuring guests like Kelly Baker and Damone Roberts.

An Idea is Born

Kirsten begins dreaming of a better wax warmer solution. She creates a goal of building something unlike anything else on the market.

Kirsten X Grove Brands

Kirsten joins forces with Jay York, CEO of Grove Brands, and his team to develop and name the brand for the new company.

Concept Finalized

Kirsten signs on the dotted line and we begin turning Enso into a reality.

Design + Development

Design and development were set in motion with countless ideas, successes, and failures along the way.

Enso is born

Enso was chosen to reflect the symbolism tied to the circular, rotating functionality of the warmer, and a direct nod to a wabi sabi aesthetic.

Sourcing Formulation

Enso sets out to perfect soft wax.

Enso Duo Announced

You are here. We're so glad you're part of this incredible launch.

Sample Testing

Enso performs extensive testing on a variety of soft waxes, searching the the perfect formula.

Packaging and Sourcing

Enso finalizes packaging design and sourcing.

Production

Penny goes into production!

Penny is here!

Enso Wax launches the perfect soft wax: Penny Soft Wax.

  • 2012
  • 2020
  • 2021
  • 2022
  • 2023
  • 2024
  • Spring 2024

We seek to empower estheticians.

Together, our future is bright.

This new generation of estheticians has changed the esthetics industry for the better through design, social media, and positivity. And yet, the tools we use have overwhelmingly lagged behind.

We seek to break through this inaction through thoughtful new approaches that enrich our jobs – and our lives.

The Enso Duo.
Esthetician Approved.
Self-Stirring. Anti-Microbial.
The Enso Duo.
Esthetician Approved.
Self-Stirring. Anti-Microbial.
The Enso Duo.
Esthetician Approved.
Self-Stirring. Anti-Microbial.

Pre-orders today

The Enso Duo

We're so excited to turn this dream into a reality. Be among the first to own the next gen wax warmer that will become the standard for waxing pros.

Shop Now