and so it begins...

Our Mission

We seek to empower Estheticians with innovative, first of its kind products designed by Estheticians. We are committed to delivering high quality solutions that solve problems and aim to create an environment where Estheticians feel confident in their treatment room. We seek to elevate the standards of Esthetics, one innovation at a time.

from a dream to reality.

Reimagining the treatment room, one product at a time.

We invite you to learn more about how we got here, and where we plan on going.

Meet our founder.

Kirsten Goetzelman

Enso was founded with a simple belief: beauty professionals deserve better tools.

As an esthetician, educator, and entrepreneur, Kirsten Goetzelman spent years behind the treatment table helping clients and connecting with fellow beauty professionals around the world. Through her work in the treatment room, online education, and hosting The Waxing Podcast, she noticed a common theme: the beauty industry was evolving quickly, but many of the products and tools professionals relied on had remained unchanged for decades.

Determined to create solutions that elevated the treatment room experience, Kirsten launched Enso. What began as a mission to reimagine professional waxing tools has grown into a brand focused on thoughtful innovation, high performance formulations, and products designed specifically for the modern beauty professional.

Today, Enso serves estheticians with professional waxes, tools, education, and a growing community dedicated to helping beauty pros work smarter, create better experiences for their clients, and build thriving businesses.

Our mission is simple: give beauty professionals the freedom to focus on their craft while Enso handles the details behind the scenes.

We are happy to Cu on our site.

Enso

en-SO

In Japanese, a circle to express a moment when the mind is free to let the body create.

Enso

en-SO

In Japanese, a circle to express a moment when the mind is free to let the body create.

Enso

en-SO

In Japanese, a circle to express a moment when the mind is free to let the body create.

Aesthetic.

Innovation.

Revolution.

Aesthetic.

Innovation.

Revolution.

Aesthetic.

Innovation.

Revolution.

The Story of Enso

We've come a long way––but our story is just getting started. Scroll through to see how Enso and the Enso Duo came to be.

A new esthetician

Kirsten goes through medical licensing to earn her esthetics + electrolysis license.

The Waxing Podcast + Guide

Kirsten launches The Waxing Podcast, which becomes the #1 waxing industry podcast featuring beauty guests from around the globe.

An Idea is Born

Kirsten begins dreaming of a better wax warmer solution. She creates a goal of building something unlike anything else on the market.

Kirsten X Grove Brands

Kirsten joins forces with Jay York, CEO of Grove Brands, and his team to develop and name the brand for the new company.

Concept Finalized

Kirsten signs on the dotted line and we begin turning Enso into a reality.

Design + Development

Design and development were set in motion with countless ideas, successes, and failures along the way.

Enso is born

Enso was chosen to reflect the symbolism tied to the circular, rotating functionality of the warmer, and a direct nod to a wabi sabi aesthetic.

Sourcing Formulation

Enso sets out to perfect soft wax.

Enso Duo Announced

You are here. We're so glad you're part of this incredible launch.

Sample Testing

Enso performs extensive testing on a variety of soft waxes, searching the the perfect formula.

Packaging and Sourcing

Enso finalizes packaging design and sourcing.

Production

Penny goes into production!

Penny is here!

Enso Wax launches the perfect soft wax: Penny Soft Wax.

2012
2020
2021
2022
2023
2024
Spring 2024

We seek to empower estheticians.

Together, our future is bright.

The next generation of beauty professionals has transformed the industry through education, creativity, community, and innovation. As treatment rooms evolve, the products we rely on should evolve too.

At Enso, we believe thoughtful design and continuous innovation can create better experiences for both professionals and their clients. Our mission is to develop products that support modern beauty professionals and help make time behind the treatment table more rewarding.