It’s good to have options, and waxing services are no exception. Your clients want the flexibility to tailor their body hair to their unique needs, so why not give it to them? Join us to learn more about the extended bikini wax and why it deserves a spot on your salon menu.
What’s an extended bikini wax?
You can think of an extended bikini wax as a more comprehensive take on the classic treatment. Here’s an overview to get you started:
How does it differ from traditional bikini waxing?
An extended bikini wax goes beyond the basics of a classic bikini wax for a cleaner, more polished look. While a traditional bikini wax only treats the bikini line, the extended version removes more unwanted body hair from the sides, thighs, and inward toward the labia, creating a neater, well-defined appearance in any teeny-weeny string bikini.
Is an extended bikini wax the same as a Brazilian?
There are different types of Brazilian waxes (like French Brazilians) that leave a landing strip over the pubic bone, and full or Hollywood Brazilians, which leave you completely bare. But no matter the style, they all eliminate hair from the labia and butt strip.
In contrast, extended bikini waxing strikes a balance between a classic bikini wax and a Brazilian wax to offer a customized experience. They don’t cover as much surface area as a Brazilian, but they remove more hair than a standard bikini wax.
Does an extended bikini wax require the same prep?
Yes, no matter which hair removal service you’re providing, your clients will need to prepare the area by:
- Avoiding sun exposure
- Growing hair to at least a quarter-inch long
- Exfoliating dead skin cells 24 to 48 hours before the appointment
- Arriving with clean, product-free skin
Read more: Differences Between Brazilian vs Bikini Wax Appointments
What are the benefits of providing extended bikini wax services?
There are plenty of reasons to add the extended bikini wax to your spa menu, including:
Enhanced experience for your clients
For many clients, an extended bikini wax feels like an upgrade from the classic service, allowing for a more personalized experience. This in-between option helps ensure they get exactly what they want without removing too much or too little.
Longer-lasting smoothness
Because this treatment eliminates more hair from the bikini area, it may take longer for clients to notice new strands peeking out of their favorite swimsuit. In turn, many can enjoy fewer touch-up sessions.
Less irritation
Shaving the pubic area is an easy way to inflame sensitive skin, leading to redness, bumps, and ingrown hairs.
On the other hand, waxing with high-quality hard wax vs soft wax and strips leaves the skin soft and smooth without the irritation of daily shaving.
Finer hair regrowth
As with other waxing services, the extended bikini wax removes hair from the root, meaning that each strand must regenerate from scratch. With consistent sessions, it’s common to experience thinner, finer regrowth, as some follicles stop producing new hairs altogether.
Although clients shouldn’t expect permanent hair reduction, such as that achieved with laser hair removal, the difference is often noticeable. This effect doesn’t just extend the lifespan of each wax. It also makes each session more comfortable. Your clients may feel like their pain tolerance increases with each appointment!
Fast and efficient
In most cases, it only takes a few extra minutes for an extended bikini wax than a classic. This efficiency makes it an easy upsell, giving clients a better value without taking time away from your next guest.
Even more confidence!
You might be surprised by how much an extended bikini wax can boost your clients’ confidence levels. When they know they can wear itty-bitty polka-dot bikinis and bold lingerie without worrying about stray hairs, they’re free to truly enjoy the moment.
Related: What’s the Best Wax for the Bikini Area?
What to consider when pricing your extended bikini wax services
So, how should you price the extended bikini wax on your salon menu? Here are a few tips to keep in mind:
Your location
Spas and salons in big cities and high-cost-of-living areas tend to charge more for services than those in the suburbs. Clients also expect to pay more in high-end spas than in casual establishments.
Products you use
Premium hard and soft waxes can make all the difference in your clients’ comfort and overall treatment quality, and most folks are willing to pay a little extra for the good stuff.
Your expertise
Waxing artists with years of experience can bring a lot to the table, including a refined technique and greater precision. While beginners may need to price their services competitively, an expert can confidently set higher rates.
Market research and competition
Take a look at other waxing businesses in your area to determine what clients are willing to pay for an extended bikini wax. Consider setting slightly lower prices to attract new clients or increasing your rates to build a more premium brand.
Complexity and time required
Remember that extended bikini waxes represent a middle ground between classic bikini waxes and Brazilians, so your prices should reflect that.
Operating costs
Factor in all of your overhead costs, including rent, supplies, equipment, laundry, and utilities required for each extended bikini wax. Even small consumables like gloves, applicators, and strips add up over time, so include everything. Your pricing should cover these costs and provide a profit margin.
Related: How To Get the Best Bikini Wax Results
Get expert tips and professional wax supplies at Enso Wax!
Whether you’re searching for guidance from industry experts or looking for the best hard and soft waxes on the market, Enso is here to help. Explore our collections to outfit your business with premium waxes your clients will love!
