Meet Taylor Blevins
@taybeauty.esthetics | Kansas City, Missouri | 10-Year Esthetician
What initially drew you to esthetics, and when did you realize this could become a long-term career for you?
I initially got into esthetics during the 2014/2015 beauty YouTube era! I thought I was going to be a makeup artist. While I did enjoy doing makeup here and there, I started at a Benefit Brow Bar right after getting licensed and fell in love with doing brows.
After about 4 years in the industry I knew this was something I wanted to do long term—but also on my own, outside of the corporate world. I wanted to work for myself, so I did!
What did your early days in business look like, and how did you attract your first clients?
When I first was at the Benefit Brow Bar, I was working 10 hours a week. By the end of my time there, I was working 40 hours a week with a pretty full clientele. I gained most of my clients by posting on Facebook and Instagram, but mostly word of mouth.
When I left Ulta, not many clients followed me because I moved 30 minutes away. So when I started taybeauty, I spent every day posting on Instagram. I took clients whenever they needed me, even outside of my normal hours. I focused on building relationships—with my clients and other beauty professionals. That’s what helped me grow.
You’re known for brows and lash services. How did you decide to specialize, and when did you fully "own" your niche?
Working at Benefit got me started in brows, but when I launched taybeauty in 2019, I was actually focused more on lash extensions. That’s how I built most of my initial business.
But by 2021, I knew brows were my first love. I stopped taking new extension clients and, by June 2024, I was officially brow-focused. I still do lash lifts, but brows are my thing.
What’s one common mistake you see newer estheticians make with brows that you help correct through training?
Brow mapping! So many artists ask for help with this during training. I like to teach multiple techniques—from super detailed methods using mapping string and rulers to simplified approaches based on the start, arch, and end of the brow. Symmetry is everything when it comes to brows.
What are you currently working toward or excited about in your business?
The newest thing for me is the beauty collective I opened last year: The Post Beauty Collective. I’m excited to keep mentoring the artists I work with and watch their businesses grow.
For taybeauty, I’m focused on how I show up on social media—finding consistency and balance. I’m also excited to keep working with Enso Wax and continue forming friendships in the industry!
