Meet Melissa Leija
@_smoothsociety_ | Austin, Texas | 5-Year Esthetician
You’ve specialized in brow and Brazilian waxing from early on. What drew you to those services specifically?
In esthetics school, we didn’t go very deep into brows or Brazilians—I only had one live Brazilian demo, and my very first brow client ended up leaving without their tail (something I’ll never forget!). That experience didn’t discourage me though; it motivated me. I’ve always been drawn to mastering things that feel unfamiliar or intimidating, so I set out to really perfect these services.
Over time, they became my passion because they combine technical precision with client trust. Helping someone feel confident and comfortable in such a vulnerable service is truly rewarding.
What has been the most exciting milestone during your first year of business?
I recently celebrated my 6-month opening anniversary, and hitting 200 clients in that short time has been such a proud moment. It showed me that the community is responding to the space I’ve created and the services I provide. My next goal is to double that number—reaching 500 clients—before my one-year mark.
Where do you hope Smooth Society will be in five years?
In five years, I envision Smooth Society operating from a beautiful storefront location, growing into a recognizable name not only for waxing services but also as a brand. My dream is to launch a line of waxing merchandise and eventually create my own professional-grade soft wax formula.
I want to build a business that lasts and continues to serve both clients and other professionals in the industry.
If you had to describe your brand in three words, what would they be?
Welcoming. Inclusive. Genuine.
(Smooth Society is meant to be a safe, accessible, and uplifting place where everyone feels seen, respected, and taken care of.)
If a first-time client is nervous before their wax, what’s your go-to approach to help them relax?
I start by sharing a bit about my own first Brazilian experience—because I know exactly how nerve-wracking it can feel walking in. From there, I keep the energy light and conversational, making sure to keep them talking so they’re focused on connection instead of pain.
I’ll happily “talk their ear off” if it means distracting them. The goal is to make them feel comfortable, cared for, and supported the entire time, so that by the end they leave feeling proud of themselves and confident in the experience.
